Ahmed Abo Al Fadl

Ahmed Abo El Fadl is the General Manager Gulf at Healthcare Business at Merck Serono Middle East Fz-ltd, Dubai, United Arab Emirates. Though the past two years introduced a host of challenges that affected almost every industry and sector, the pharma industry has shouldered the changes and continued to grow. The rise of tech-assisted methods and tools had already given rise to transformational shifts in the industry, and it was well on its way to becoming more innovation-led and technology-reliant. As a result, pharma was beginning to change, accelerated by the outcome of the pandemic.