OVERVIEW

Mini-MBA Series is organized by American Society for Dermatologic Surgery (ASDS).

Description:
Learn pearls and proven methods of success for practice management and practice marketing.

Part 1: Learn pearls from well-run practices including developing a practice plan; improving front and back office efficiencies; avoiding HIPPA pitfalls; tips to reduce expense drivers; outsourcing; cosmetic practice considerations; and safeguarding your practice against bad employees.

Part 2: Learn proven methods for effective practice marketing and patient communications including tips to: make the most of local media; market a multi-physician/multi-office practice; reach your existing patients; use ASDS statistics to increase message impact.

Part 3: Learn strategies and techniques used by well-run practices including fundamentals that lead to successful practice management; the latest ideas for expanding office-based dispensing; economics of cosmetic procedures; and how to decide on a practice business model.

Part 4: Learn proven methods for effective practice marketing and patient communications including tips for internal marketing, social media, creating and living a brand identity, using staff to market your practice, and the young cosmetic practice.