OVERVIEW

Digital Engagement Strategies for Improving Your Reputation Online is organized by American Alliance of Orthopaedic Executives (AAOE).

Course Launch Date: 09/8/2016
Course Expiration Date: 09/8/2023

Overview:
In today’s social media-centric world, it’s imperative to understand how to effectively maintain a favorable reputation online. As more and more patients share their experiences on the web, a few negative reviews can seriously undermine your organization's marketing efforts. During this webinar, Chris Behan will provide practical advice from his 19+ years of Internet marketing experience to show how you can leverage your own website, social platforms, and third-party review sites to have a positive impact on search results when someone researches your practice or physician name(s) online. Join us on Thursday, September 8 at 12:00 PM EDT to gain a better understanding of how online reviews work and to learn valuable strategies that you can implement to grow and maintain a better reputation online. At the end of the webinar, the presenter will give away a GoPro camera.

Learning Objectives:
• Discover the importance of leveraging your brand and third-party review sites like Yelp to increase your facility's positive brand saturation online.
• Acquire tools for monitoring and measuring brand sentiment, as well as the best practices for engaging with a person who posts a negative review, should one arise.
• Learn how to avoid online reputation management (ORM) pitfalls and how to gain a competitive advantage when people are researching your facility and staff.