OVERVIEW

Building Your Online Presence Course is organized by American Association for Physician Leadership (AAPL).

Original Course Release Date: October 1, 2019.
Course Expiration Date: October 1, 2022.
Access to Course Expires: 365 days from purchase date of course.

Description:
Creating and managing your online presence can be a challenge, but recent studies show that it may be of vital importance for today’s physicians. This course introduces health care professionals to the nuances of personal branding, including strategies for identifying a target audience, assessing risks and obstacles, and finding avenues for building a credible ‘brand voice’ through consistency and style.

This course is focused on increasing a physician’s online presence by interacting within the digital mediascape – whether that be through social media, blogging, personal websites or other avenues. Through an exploration of these and other topics, physicians will develop strategies to increase and improve their online presence.

Course Objectives:
• Define "online presence" and what it means to you
• Identify reasons for developing and maintaining an online personal brand
• Assess your current online presence and determine areas for improvement
• Recognize potential risks, downfalls and obstacles associated with developing an online presence
• Evaluate social media and other options for creating an effective online presence
• Build a credible "brand voice" online through consistency and style

Topics include:
• Personal Brand vs. Online Presence
• The Importance of Personal Branding
• Identifying Your Audience and Goals
• Assessing Your Existing Brand
• Evaluating Options for Online Branding
• Risks and Downsides of Personal Branding
• Your Brand Voice