OVERVIEW

Understanding Commercialization Within Biopharma Course is organized by Biotech Primer, Inc and will be held from Dec 01 - 02, 2021.

Who should attend:
Appropiate for those without a commercialization background who need a foundational understanding of the business-side of biopharma. Anyone who works in cross-functional teams, finance, law, marketing, business development, clinical development, project management, administrative support, regulatory affairs, or those new to the commercializaton function.

Description:
Understanding Commercialization Within Biopharma is a two-day course that uses real world examples to explain both the big picture of strategic commercialization as well as the tactics necessary for a successful pharmaceutical launch. Discussion points focus on creation of the Therapeutics Target Profile (TTP), the power of market segmentation, crafting the value story, and building/sustaining competitive advantage. This course is for both scientist and non-scientist who need to better understand how therapeutics are successfully launched and commercialized.

Takeaways:
• Identify key commercialization success factors and their value as a core, differentiating competency.
• Gain access to a commercialization “toolbox” that can be immediately and practically applied.
• Internalize a deep understanding of the product launch process.
• Recognize key issues, opportunities, and challenges of effective commercialization strategy and tactics.
• Discover tools needed to build compelling and effective value-demonstration stories that help optimize reimbursement and market access.

Additional details will be posted as soon as information is available.