17th Annual Medicare Market Innovations Forum

17th Annual Medicare Market Innovations Forum is organized by Strategic Solutions Network (SSN) and will be held from May 05 - 06, 2026 at Le Meridien Charlotte, North Tower, Charlotte, North Carolina, United States of America.

Description:
To thrive in the new Medicare landscape, Medicare plans are modernizing offerings in response to rising healthcare costs while preserving what matters most to members. They're finding creative ways to redesign products that maintain access to affordable coverage while focusing on the core value of their plans. This conference will explore how market leaders are growing market share, optimizing the product portfolio, driving sustainable provider relations, and creating year-round engagement and member experience strategies. As national insurers are exiting the MA market, the event will look at how smaller, regional and provider owned plans can benefit.

What you will Learn:
Managing Costs/Driving Roi:

• Navigating Market Disruption: Increasing Focus on Cost Control and Financial Sustainability while Preserving What Matters Most to Members
• Leveraging AI to Elevate Medicare Advantage Experience, Efficiency, and ROI

Growing Market Share:

• Driving Growth through Geo-targeting - Identifying High-Opportunity Areas and Designing Winning Sales Plans.
• Prioritizing High Value Member Acquisition: Leveraging Data Analytics to Identify High Value Prospects and Focusing Resources on Those Members
• Taking a Digital First Approach to Personalize the Buying Journey for Tech-Savvy Seniors: Leveraging Digital Channels to Improve the Shopping Experience and Drive Beneficiaries to Your Plan
• Ensuring an Omnichannel Approach to Reach Beneficiaries during AEP and Beyond: Conducting Integrated Campaigns with Multiple Touchpoints to Drive Plan Awareness
• Capturing the Age In Population: Guiding Existing Commercial Members to Your MA Plan
• Getting the Most from Your Broker Partners

Product Redesign:

• Optimizing the Product Portfolio: Ensuring Diversity of Offerings and Product Richness to Drive Profitable Growth
• Rethinking Supplemental Benefits: Evaluating Which Benefits are “Must Have” and Which are “Nice to Have” and Their True Fiscal and Member Satisfaction ROI
• Focusing on the Plan's Core Value: Ensuring Plan Design Offers Cost Predictability and Benefit Consistency in Response to Members' Evolving Needs
• SNPs as a Major Growth Engine for Medicare Advantage--Deepening Focus on Access, Simplicity & Care
• Investing in Wellness Programs to Encourage Healthy Behaviors: Incentivizing Members for Health-Related Tasks and Activities

Driving Sustainable Provider Relations

• Creating More Meaningful Value-Based Arrangements to Address Revenue and Cost Levers in MA: Prioritizing Existing Relationships with High Value Providers
• Driving Network Optimization: Taking a Data-Driven Approach to Building and Growing High Performing Networks Based on Cost and Quality Metrics
• Partnering for Better Care: Payer and Provider Collaboration to Improve Access to High-Quality, Value-Based Primary Care for Seniors