Medical Affairs Professional Society (MAPS) External Education MasterClass

Medical Affairs Professional Society (MAPS) External Education MasterClass is organized by Medical Affairs Professional Society (MAPS) and will be held from Jun 23 - 24, 2025 at The Colonnade Hotel, Boston, Massachusetts, United States of America.

Program Objectives:
After participating in the External Education MasterClass program, participants should be better able to:

• Apply principles of cognitive and learning science to elevate the execution of medical affairs strategy through external education programs  
• Differentiate between independent and company-led external education and utilize each appropriately within medical affairs strategies across a product lifecycle and therapeutic portfolio 
• Share best practices for execution/delivery of high quality, impactful, innovative and compliant external education programs from educational gaps identification through to outcomes measurement  
• Implement outcomes measurement approaches to generate learnings that can be applied to enhance future external education, and other medical affairs strategic activities 
• Leverage the trends that are accelerating changes in the environment for external education, including evolving technology and engagement channels

Topics Covered in This Masterclass:
Pillar 1:
Mastery of Learning: Cognition & Behavior, and How this Mastery Plays a Role in Medical Affairs
Mastering the Science of Learning and Change in the age of accelerated information is essential to unting kerim Metical Bears plain erection ance playa role no a teste at to are ets the foundations that should be considered.
• Harness the power of information processing and human learning. Discuss better-practice concepts that can be applied in each organization's External Caucation mistion and vision.
• Optimize the strategic, execution and measurement of Medical Affairs External Education plans by utilizing the foundations of cognitive and behavior science theories.

Pillar 2:
Mastering Medical Affairs External Education Strategy & Execution
Through convergence, stages of change, and embracing the co-existence of independent medical this process. Included: organizational readiness for omnichannel and digitization!
• Establish a backward planning process/scientific method that alligns outcomes and analysis approaches with corporate strategic goals.
• Anchor your outcomes and analysis approaches in established outcomes models.
• Navigate the known strengths and weaknesses to appropriately leverage established and emerging outcomes measures
• Leverage robust and varied analysis approaches to fully characterize the value of your training
• Communicate your value and impact in stories and insights versus simply sharing data

Pillar 3:
Mastering Medical Affairs External Education Outcomes & Insights
We are a community that is resource abundant in outcomes data, but resource deficient in insights and true real-world results that lead to further action. What is the role for claims data? How should we close the feedback loop with the most appropriate and impactful narrative? What is the cost of outcomes & insights inaction, and how do we go from outputs to real-time data activity?
• Relate how strategy, benchmarking, backward planning and aligning the educational gaps to business needs are all interconnected.
• Recognize the key intersections and points of integration of external education funding types (le. IME and CLE) within a cohesive external education strategy.
• Distinguish how different educational design tactics align with the educational gaps across the stages of a product life cycle.
• Discuss when and how quality improvement tactics and omnichannel approaches can be best utilized to measure a successful integration of an HCP's knowledge, skills, and performance.
• Examine critical aspects of compliance within an educational strategy and IME and CLE activities.
• Critique how the real world case-studies presentations from Project ECHO and Oncolens demonstrate the interconnectedness of strategy and execution.

Pillar 4:
Medical Affairs Horizons: Learning Evolution and Key Imperative Success
Still to this day, we are providing care that is resulting from preference- and supply-sensitive challenges that maintain the unacceptable average time (in years) it takes for evidence to be fully integrated into practice. If we aim to collapse that cycle, how do we know we are doing so successfully? How will globalized digitalization change the learning paradigm?
• Explore new technological and educational advances that will impact the way content & programs are created and shared
• Discuss the role of novel advances, including but not limited to Al and Social Media, In Medical Education
• Identify challenges and opportunities associated with these new technological and procedural approaches