Full Arch Surgery: Tx Planning & Restorative Concepts Plus Digital 2025

Full Arch Surgery: Tx Planning & Restorative Concepts Plus Digital is organized by 4M Institute and will be held from Oct 03 - 05, 2025 at 4M Institute, Long Beach, California, United States of America.

Description:
This innovative course blends didactic full arch restoration with practice building techniques that will help you optimize your chair time. This 3 day, live surgery course will cover treatment planning, surgical and prosthetic phases of the full arch immediate load prostheses for edentulous patients. Preparing you to incorporating full arch restoration into your daily practice to service the needs of countless patients who need it and how to market this skill effectively.

Course Objectives:
Attendees will learn how to:

• Understand and apply fundamentals of Full Arch implant concept
• Understand and apply Step by step Full Arch didactic with provisional prosthetic fabrication
  • Prepare Treatment planning & care, presentation & consultation
  • Observe Live surgery
  • Explain Conventional provisional fabrication: direct denture to hybrid conversion
  • NEW! Explain Digital provisional hybrid fabrication
  • Demonstrate provisional hybrid delivery; both conventional and digital styles
  • Perform Hands-on surgery on cadavers: maxillary & mandibular arch
  • Recognize and manage complications
• Recognize the importance of PPC – It is the one marketing channel to get you patients NOW
  • Structuring your PPC account to win
  • Importance of negative keywords
  • Writing powerful, empathetic Google ads copy
  • Foundation of your PPC campaigns: Quality Landing Pages
  • Create the perfect patient persona
  • Waste not, want not: PPC bidding strategies
  • Building an indestructible marketing architecture
• Establish Brand marketing – A powerful brand attracts patients like a magnet
  • Newspaper: the overlooked medium your audience loves
  • Social Media: long term commitment to your patients and team
  • Website: the hub around which today’s business revolves
    • SEO
    • Tracking your marketing efforts
      • Google Analytics
      • Google Tag Manager
      • Search Console
      • Google Ads Dashboard
• Establish Social Media Marketing
  • What’s NEW/Social Media trends – what matters
  • Why social media must not be ignored
  • Branding
  • Reputation marketing (Review Platforms and more)
  • Creating an effective strategy
  • Implementing a marketing calendar
  • Influencer marketing
  • Posting & Advertising
  • The unique nature of social media landing pages/Differences in platforms