Pharma Japan 2022 is organized by Reuters Events Pharma and will be held from Sep 28 - 29, 2022 at The Westin Tokyo, Tokyo, Kanto, Japan.

Theme: One giant commercial leap for cell and gene therapies

Description:
Pharma has entered a new world, where scientific innovation is no longer enough to be successful. This, coupled with looming deregulation and an influx of innovative treatments, means that the time is now for you to put your strategy for the future into action.
It’s time to go beyond medicine and focus on patient value.
Holistically as one company, united behind one purpose, you need to create new engagement opportunities, develop a comprehensive omnichannel approach, instill agile thinking that breeds innovation and leverage technology that makes deep levels of personalization a reality. You must understand and incorporate diverse patient preferences into models that drastically improve outcomes and value for patients.
Scaling this across the business through commercial, medical affairs and clinical will cascade your new patient-centric purpose through your entire organization, allowing you to accelerate timelines and deliver unprecedented value for HCPs and patients.
Reuters Events: Pharma Japan, returning in person for the first time since 2019, is where senior executives, thinkers and transformers will showcase how their dedication and imagination to pave the way for a new era of value and innovation for patients.