3rd Annual Medical Affairs Europe at eyeforpharma Barcelona

3rd Annual Medical Affairs Europe at eyeforpharma Barcelona is organized by eyeforpharma and will be held from Mar 12 - 14, 2019 at Barcelona International Convention Centre, Barcelona, Catalonia, Spain.

This event is attended by CEOs, EVPs, SVPs, VPs, General Managers, President, Heads of, Managing Directors & Business Unit Directors in any of the functions below:
• Sales and commercial
• Digital and marketing
• Patient Experience
• Medical Affairs
• Real world evidence
• Market access

Patient voices are louder and more impactful than ever, and HTA/payers require more real-world, patient focused evidence.
It is clear that Medical Affairs is the only department that will drive the necessary change in an outcomes-or-nothing world, where credibility and results are the determinants of performance.
we’re bringing together pharmaceutical executives from across medical and other key functions to ensure amongst all the change, authenticity rules.

Key Themes Explored in 2019:-
Become pharma’s bastion of value:
Bring in new levels of patient insight and make sure they influence both development and commercial activities

Perfect your field force:
Ensure MSL skills, expertise and digital capabilities are complimentary to external needs in a tightening environment

Because you’re worth it:
Create tangible and relatable KPIs to prove medical’s value and abolish deep-rooted reservations.

Harness real-world evidence:
Educate internal colleagues and external stakeholders with new levels of high-quality scientific product information and understanding

Time: 8:00 am to 3:00 pm

Additional details will be posted as soon as they are available.