5th Annual Market Access Europe at eyeforpharma Barcelona

5th Annual Market Access Europe at eyeforpharma Barcelona is organized by eyeforpharma and will be held from Mar 12 - 14, 2019 at Centre Convencions Internacional Barcelona (CCIB), Barcelona, Cataluna, Spain.

This event is attended by CEOs, EVPs, SVPs, VPs, General Managers, President, Heads of, Managing Directors & Business Unit Directors in any of the functions below:
• Sales and commercial
• Digital and marketing
• Patient Experience
• Medical Affairs
• Real world evidence
• Market access

Key Themes Explored in 2019:-
Build the market access ecosystem:
Foster genuine payment innovation with stakeholder collaboration to match rapidly increasing treatment effectiveness

Access at Day 1:
Make market access a company-wide imperative, from the start of development through commercialisation

Translate patient to payer value:
Find KPIs which justify pricing models through measuring real patient journeys

Big data, bigger opportunity:
Ensure real-world evidence meets payer standards to guarantee decision-making impact

Additional details will be posted as soon as they are available.