California Addiction Conferences EMP Series 2019 is organized by Behavioral Health Network Resources and will be held on Jan 22, 2019 at Fete the Venue, Costa Mesa, California, United States of America.

California Addiction Conferences EMP Series Provides Ethical and Proven Solutions

California Addiction Conferences EMP Series co-hosted by Awakenings Treatment Center is educationally packed for Executives featuring 7 Thought Leader Panelists. These panelists are proven business and marketing leaders proving proven strategies to survive the difficult changes occurring in our industry.

Our 14 successful addiction conferences EMP Series events assisted many addiction treatment center executives during Florida’s time of difficult transition from new laws, restrictions, and regulations. California is now experiencing new laws, regulations, and restrictions, with more to come. We are proud to bring the much-needed addiction executive series to California. We are proud to have Awakenings treatment as our co-host assisting us in educating California on patient brokering and providing proven business solutions to survive the difficult changes occurring in behavioral healthcare.

This California addiction conference will provide vital business and marketing intel that Florida has learned the hard way. The Florida events averaged 150-200 CEO’s, Executive, Directors, and outreach professional attendees.  Check out the list below of all the organizations that will be attending this much-anticipated event.

This addiction conference will bring key business and marketing thought leaders. This is a unique talk show host, town hall forum that has produced 14 extremely successful addiction conferences in South Florida. The new and innovative talk show host/town hall meeting addiction conferences EMP series (no boring 45 min PowerPoint presentations) covers “HOT” topics and gives attendees a chance to “ask the experts” any questions. Be sure to read our article providing valuable information on how to prepare to attend addiction conferences.

What CEO’s and Directors Can Expect at this Addiction Conference

This conference will feature a special presentation on financial stewardship and “Drug Rehabs Agoura Vs. Patient Brokering” how to deal with patient brokering by Dr. Shari Corbitt, CEO of Awakenings. The conferences will also educate on critical areas needed to survive the difficult changes behavioral healthcare providers in California are experiencing;

• Patient brokering and kickbacks, what operators need to know
• How to deal with Insurance companies and get higher reimbursements
• How centers are leaving money on the table with their addiction treatment billing
• How to get on page one of Google
• Drug Rehabs vs. Digital Darwinism, education on how to compete with the big players
• Reasons why marketing has failed in the past
• Why proper website structure is the #1 marketing mistakes of treatment centers
• Google update causing centers to lose rankings
• How to effectively marketing on social media and networking opportunities
• How to use backend tracking with Google Analytics and Call Tracking.

California Addiction Conferences EMP Series Provides Ethical and Proven Solutions

California addiction conferences EMP Series will prepare drug and alcohol addiction treatment centers for unprecedented changes fighting unethical marketing practices. There a fight for survival going on with California drug rehabs vs. patient brokering. Only the best educated will survive the changing landscape. This Executive event will provide treatment centers, detox facilities, and sober home operators what they need to know on the business and marketing sides of our industry. Check out our list of questions that CEO’s, Executives and Directors should know.

This is a critical time for many California substance abuse treatment centers. Our panelists will be educating on proper business and marketing strategies to survive the changes occurring in behavioral health. Many centers do not have a clear understanding of a healthy marketing mix. Generating leads requires a mixture of proven strategies including affordable drug rehab SEO, proper website development, Google analytics, call tracking, and organic marketing.

In addition, many are failing with their substance abuse billing and receivables. If all the above are not set-up properly and put into place drug rehabilitation centers will not survive the new and difficult landscape. California addiction conferences EMP series events connect addiction and behavioral health organizations, and professionals in establishing new and valuable relationships, that not only make good business sense but assist the many seeking addiction treatment.

California Addiction Conferences EMP Series Provides Drug Rehab Marketing Strategies

The California addiction conferences EMP seriesfocuses on educating Executives, and Outreach on the drastic changes occurring that affect their entire operation by providing ethical business operating solutions. The event provides “real” business experience from panels of successful Executives and Business Thought Leaders in addiction and behavioral health. Our addiction conferences are fresh, new and exciting with a unique format.

Many recent changes occurred with Google restrictions, and the new California addiction treatment marketing laws. It is paramount for new or existing organizations to address these issues in their current infrastructure to generate revenue and increase return on investment. Our panelists are proven industry leaders, sharing proven drug rehab marketing and business knowledge. You will learn crucial intelligence that will help your organization survive and take it to the next level. Our California addiction conferences EMP Series events are must-attend events for CEO’s, COO’s, Directors, Executives, Marketing, and Outreach professionals.

• Catered Breakfast (Sponsorship Available)
• Catered Lunch (Sponsorship Available)
• 5 Thought Leader Panelists
• Prize giveaways: 39” Smart Flat Screen TV, and a Google Home

Addiction Conferences EMP Series Focuses Tools to Survive Difficult Changes

As CEO’s, Executives and Directors it is your job to generate clients. It is also your job to provide your Outreach and Marketing staff tools to assist them in their jobs. Many websites are not equipped well enough to support the foundation marketing requires. Not only are they not equipped to support marketing efforts, but there is also little chance the Google spiders will visit, or rank many centers. Outreach professionals and CEO’s need to get more referral sources.

The Addiction Professional Referral group has 19,400 members and the California Addiction and Behavioral Health Connection group has over 500 pending requests to join. Here is a list of the top 60 addiction groups on social media with over 210,000 members.

Many are quick to say drug rehab marketing on the web doesn’t work. There alternative options are pay-per-click, call centers, TV, radio, and “boots on the ground”. Web marketing outperforms these all combined, if set-up and run correctly.

EMP Addiction Conference Provides Proven Drug Rehab Marketing Strategies

While all the above are good parts of a marketing mix, treatment centers must start to have a long-term strategy to survive the difficult and on-going changes in our industry. Your company should be able to answers these questions:

• What is our marketing plan? Is it formalized, and written down? Is it detailed and robust with a healthy marketing mix?
• Is our website structurally correct with the proper hierarchy for Google Spiders to read and rank?
• Is our website registered correctly with an SSL certificate?
• Does our website incorporate schema in the proper areas for Google spiders?
• Is our sitemap in the footer and have the correct information on it?
• Does our website use Google maps in the correct areas?
• Have we fixed our mobile website from the speed update released on July 9, 2018?
• What are the keywords for each of our websites main pages?
• Do our url’s have the keyword we are trying to rank for in them?
• Which website pages are generating the most calls?
• When was the last time our company had an H Tag audit? How does this increase SEO?
• Do we know how to build backlinks?
• How many citations have we built to increase our SEO?
• Is our GMB (Google My Business) filled out completely and updated every month with posts and pictures?
• How many keywords do our website rank for? What keywords are we targeting?
• What has our marketing company done in the last 90-days? What and how many keywords are we ranking for organically?
• How many keywords do our website rank for in Google Maps?
• Does our company understand an know how to use Google Analytics?
• How many calls is our organic marketing producing?
• Is Yoast installed on our website? Are we using it for SEO?
• Are our pictures geotagged with complete alt descriptions for SEO?
• Do we have a blog?
• Are we posting long-form content on our website?
• Have we SEO’s our blog for keywords? If so, what are those keywords and how many pages are ranking on Google?
• Does our blog attract and engage individuals seeking treatment? Check your Google Analytics.
• Does our website have a staff page that is robust?
• How many Google reviews does our website have? How many are we getting each month?
• Are we emailing professionals outside of addiction treatment centers and sober livings? EAP’s, Labor Unions, Interventionists, attorneys, Private Clinicians, Treatment Centers, Detoxes and more…?
• What message are our employees putting out on social media?
• Does our company grow our social media audience of professionals and those seeking information on treatment? Are we using drug rehab marketing on Facebook and LinkedIn?
• Does our company have a social media audience of at least 10,000?
• Does our company utilize drug rehab marketing strategies on the World’s #1 business networking medium (LinkedIn with 500 million members)?
• Does our company understand how to use the largest social media in the world (Facebook)?
• Does our company get over 1,000 visitors from social media with our blog posts when we push it out?
• Does our company understand why call tracking is needed?
• Does our company use call tracking metrics?
• Do we understand and use call tracking metrics?
• How do we know if we have good Drug rehab SEO, and our website pages have search engine optimization?
• When was the last time we checked for inconsistencies with our NAP
• Is our company electronic and print literature up to date?

EMP Addiction Conference Provides Outreach Tools

Also consider, centers need to provide enough tools for their marketing, and outreach staff, in addition to the above. Outreach professionals need some basic tools to generate new referral relationships, and These professionals rely upon the above, in addition to the following;

• Resources to consistently grow a referral network as we have done with the California Addiction Professional Referral Group
• Training on social media (LinkedIn, and Facebook) to consistently establish new relationships
• Training on social media to drive targeted visitors to the website
• Training on social media to prevent damage to the brand of the center
• A marketing strategy that gets the entire organization involved
• Driving targeted visitors to a website
• Detailed marketing plan
• Understanding all the components of marketing to understand the brand and goals of the center

EMP Conference Provides Information on How to Deal with Insurance Companies

• Has our company done an internal billing audit?
• Has our company audited our billing company?
• Have we shopped for a new billing company in the last year to get new information?
• How much money do we have in receivables?
• How quickly are we getting paid?
• Do we know the latest trends in increasing revenue with the insurance companies?

Addiction Conferences EMP Educates on Google Affecting Drug Rehab Marketing Efforts

Some treatment centers are racing to get legit script certification due to Google’s healthcare and medicines policy. According to the policy, this certification is only needed if treatment centers, sober livings, lead generations, referral agencies, and crisis hotlines wish to do paid advertising.

In the United States, advertisers will need to be certified by LegitScript as addiction services providers before they can advertise through Google Ads. Google advertising policies.

These centers are racing and fighting to get paid search ads on the first page of Google. These paid ads only account for 2% of Google’s page one click-throughs. The top 3 organic listings get a whopping 70% of the click-throughs. The legit script certification is not needed to get on page one of Google organically or to rank in the 3 Google maps listings.

Centers need to be better educated on how to get on page one of Google organically. Many drug and alcohol addiction treatment centers and opiate detox centers need more education on proven drug rehab marketing practices to survive. Many are making fundamental mistakes in their drug rehab marketing. These mistakes are preventing them from ranking on page one organically and in the 3 coveted Google maps listings.

California Addiction Conferences EMP Series Provides Tools to Survive

Many treatment centers have gotten away with a poor marketing strategy. The new marketing laws in place will affect ethical operators as we have seen in Florida. Only the smartest and best educated will survive. Relying on old strategies puts your organization at great risk during this unprecedented time. Learning how to operates more effectively, internal restructuring and having a healthy marketing mix are paramount.

Web marketing outproduces all other marketing combined. However, our industry has done a poor job overall with web marketing. Poor website structure, SEO, social media, and content that is not attracting and engaging are just some of the areas that centers need to focus on. They also need better administrative, business and billing strategies.

The California Addiction Conferences EMP Series is an outstanding event for California treatment centers, sober homes, detox’s, private clinicians, and any sales/service related organization. Those Interested in Volunteering can email Charles Davis: bhnrcharles@gmail.com. Contact Charles at 561-235-6195, or bhnrcharles@gmail.com with any questions.

We look forward to another great event and hope you will join us!