Pharma Anti-Counterfeiting 2014

Growing cases of counterfeiting have resulted in execution of anti counterfeit technologies. Anti counterfeit technologies are of two types namely authentication packaging and track and trace packaging technologies. North America currently holds a major share of the global anti counterfeit market. Asia is said to be the one who has the highest growth rate due to untapped market and significant level of counterfeiting. Europe has a lower growth rate due to a relatively lower number of cases of counterfeiting.