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Creating a Marketing Brochure

Creating a Marketing Brochure

Posted by Dr. Ushasri Boda on October 10, 2018

Creating a marketing brochure for your medical conference or organization has to be carefully designed which reveals the right amount of information, are eye-catching, and generates leads.

Did you know that marketing brochures need to be recreated every six months, or changed for every medical conference, this includes the layout, design, color pattern, information, and its functionality.

At eMedEvents, we understand the requirements of a medical conference organizer as well as the requirements of a medical professional, clubbing the data from this two perspective you will get an ideal marketing brochure that will be eye-catching, informative and generates a lead.

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According to our market research and experience, a marketing brochure must have these 3 tips:

Information and Concept: what constitutes as valuable information from a medical professional as well as an organizer has to be provided in a simple format. The information could include, conference details, 2-3 speakers details, venue details, Credits information, topics, and organizer information & registration id.

Before you actually start designing the marketing brochure, understand what concept you want to portray - a simple concept, quirky, out of the box etc. Keeping your concept simple and to the point is often helpful to medical conference organizers whereas a quirky concept is often used by pharmaceutical companies to help its targeted audience understand their products & services. However, once in awhile medical conferences organizers can consider a quirky brochure concept.

Material and Fonts: Check out various material for your marketing brochure, the material helps to portray the organization image as eco-friendly, creates the brochure to be eye-catching, as well as if the content is visually appealing and easy to read.

Apart from Material, fonts play a critical role in creating a marketing brochure. Do not opt for cursive fonts on your brochures as they are very difficult to read, hence consider simple fonts and size for the brochure to keep it simple and elegant.

Images: A successful brochure has several images which are clear and concise, you need to invest some of the high-resolution images which properly articulate your products & services to your targeted audience.

If you are still looking for more ideas to promote your next CME/CE/CPD/CEU medical conferences then check out our eMedEvents blog for more useful tips. eMedEvents marketing team will help you reach out to the right audience.

eMedEvents is the largest online database for CME events and medical conferences around the world. Here you can browse through thousands of conferences in 151 countries. Search by Speaker, Specialty, and Location to find your next conference. Want to manage your CME on the go? Try the eMedEvents mobile app. Find your next great medical conference in one of more than 3928 other great cities around the world.

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