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CME Marketing Trends for 2018

CME Marketing Trends for 2018

Posted by Priya Korrapati on April 13, 2018

According to the Accreditation Council for Continuing Medical Education (ACCME) data report, there are 1,833 accredited CME medical event organizers in the USA and this number is steadily rising by 7% each year. With over 27 million health-care professionals attending nearly 159,000 educational activities in previous year, CME USA organizers are bound to experience some tough competition.

In order to conduct a Sold-Out CME medical event, organizers have started implementing successful promotional campaigns to capture the attention of health-care professionals. You can promote your upcoming CME conference event by considering these 6 strategies of marketing:

  • Email Campaigning
  • Mobile Marketing
  • Social Media Marketing
  • Paid Digital Ads
  • Search Engine Optimization (SEO)
  • Performance Metrics

 

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Email Campaigning:

Email campaigning has the highest conversion rate compared to any other marketing method. Organizers need to keep in mind that emails must not be treated as spam or never opened by the end user. To avoid such glitches, subject line and user language play a pivotal role.

Mobile Marketing:

A recent study stated that about 96% of doctors use smartphones and tablets to view healthcare-related information. As an organizer consider using long-tail keywords – 3-4 word phrases- in search engines and create a mobile & tablet version of your website.

Social Media Marketing:

Social media marketing is breaking barriers through its reach, providing inside scoop, and making content visually appealing & engaging. CME organizers can utilize a variety of social media platforms like Facebook, Instagram, Twitter, WordPress, LinkedIn, Google+, Pinterest, YouTube, Quora, Snapchat, WhatsApp, and Tumblr. The key is to engage your audience using pop quizzes, photo & video galleries, trivia, tidbits, webcast, testimonies, polling, ratings, and creating unique hashtags.

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Paid Digital Ads

The advantages of paid digital ads are reach, both audience and demographic. These ads are designed to target a particular sector, age group, educational background, profession, location, and a need to attend CME conferences. This allows CME organizers to create ads that will boost the appearance of their events in search engines faster.

Search Engine Optimization (SEO)

Do you want your website to appear first on Google search engines? If yes, then consider revamping your SEO. Search engine optimization (SEO) is a marketing strategy that uses certain keywords or phrases to rank your website in search engines. The result is referred as organic or natural results.

Performance Metrics

Performance Metrics are used to measure the effectiveness of a campaign across all marketing channels. Performance metrics are also known as key performance indicators (KPI.) They help you achieve your marketing goals by monitoring the digital marketing performance (paid ads), SEO progress, and social media growth.

As a CME medical event organizer you can access all the above information and much more with the click of a button at eMedEvents.com. We have a team of experienced professionals who will manage and provide you with personalized performance reports without costing you a fortune.

eMedEvents is the largest online database for CME events and medical conferences in the world. Here you can browse through thousands of conferences in 147 countries. Search by speaker, specialty, and location to find your next conference. Want to manage your CME on the go? Try the eMedEvents mobile app. Find your next great medical conference in one of more than 3500 other great cities around the world.

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