Patient reviews, despite their anxiety-producing nature, can facilitate an intimate relationship between patient & clinician. Clinicians should consider reviews, of any sort, to be a primary insight into how they’re performing. As it is, feedback is the norm for many medical practices, whether it’s online or in person, because it allows one to introspectively view their work ethic daily.
As you may know, the top doctor review websites - HealthGrades, Vital, or RateMDs - are the ‘go-to’ for ‘who’s who’. It’s a subtle shift from the world of referrals as the old word-of-mouth rides off into the sunset. A recent survey report has revealed the most influential aspects that patients search before entering the waiting room. Patients comment that the “number of reviews, average star rating, and convenient walk-in/appointment hours" impact whether they proceed with their preferred physician.
So how does a patient review relate to you? It correlates to your experience inside and outside of your practice. It speaks about who you are, in the way that others see you. It describes how well you communicate with another individual - as a professional and a human being. The greater details focus on how much you’re willing to share: of yourself, of your time and attention, your thoughts, and your empathy. Are you seeing your patients? Do you greet each one by name? Does your attention dart across the room? Do you address them with an understanding smile and comforting presence, or are you simply standing and talking at him/her?
You may do all of this and more but there is always further insight into the motivation behind positive and negative reviews.
Key Data on Patient Reviews
This survey features responses from about 839 people regarding their methods for finding a medical provider:
In September 2017, a similar article, done by ZocDoc, examined the adjectives patients most commonly used when describing their physician in a satisfactory or unsatisfactory light. About 50% of positive reviews included the words, ‘friendly’, or ‘excellent’ to describe the physician. Negative reviews, however, frequently used the words, ‘rude’ or ‘unprofessional’, to describe logistical circumstances like waiting time, office and support staff, and insurance. These results imply that positive reviews are mainly left when describing the healthcare professional but negative reviews are made when there is a logistical error or disappointment.
Methods for Improving Patient Reviews
Managing your online reputation is necessary to stand out in today’s fast-paced and digital healthcare market. Not only do patients leave ratings and online reviews, but they make referrals on social media, which can definitely increase your clientele. Utilizing patient feedback, you can monitor online reviews and resolve issues that will motivate patients to leave an honest and positive review.
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