Amy Braiterman BA

Amy Braiterman, the principal strategy consultant at Blackbaud, supports customers with their peer-to-peer fundraising events with a process she refers to as “data-driven strategy.” Amy’s data-driven strategy analyzes how effective event participants are using online fundraising tools and takes those results to develop an event fundraising plan. Prior to joining Blackbaud, Amy earned her fundraising stripes managing events for The Leukemia & Lymphoma Society, Alzheimer’s Association, and Share Our Strength. She shares her fundraising know-how here on npENGAGE, by hosting educational webinars and speaking at customer conferences

As Vice President of Strategy at Data Axle, Amy provides our nonprofit clients with innovative marketing tactics that enable these organizations to drive awareness, acquire new donors and increase fundraising from existing donors. An industry veteran, with prior experience at Blackbaud and CDR Fundraising group, Amy takes a ‘data-first’ approach to all client projects to elevate their strategies and improve fundraising campaign outcomes, taking learnings from Data Axle’s Fortune 1000 clients and adapting them for nonprofits.