The Groningen Congress Bureau (GCB) promotes the city and region of Groningen as an ideal conference and meeting destination and also offers advice and support in organizing conferences and other gatherings. It is a non-profit foundation, independent of companies and locations. Supported by all local and regional authorities, education and business in the Northern Netherlands, the GCB is the first point of contact for every conference organizer. In 1996, the GCB was an initiative of the University of Groningen (RUG) and the Municipality of Groningen.