EMP Addiction Conferences Series Honors “The Best of”

We are honored to hold our 16th EMP Addiction Conferences series event. This behavioral health executive event will have a special luncheon honoring the addiction professionals of the year (APY Luncheon). You can vote for the best of in several different categories. The top 3 nominees will receive free admission into the conference. They will also be honored during lunch after the ethical marketing practices Executive panel. Be sure to register your vote below, check out our panelists at the bottom of this page, and show your support by registering for the conference today.

There will be one winner in each category. This is a peer to peer voting system. we will be finding the best:

• Treatment Center
• CEO of a Treatment Center
• Marketing Director
• Clinical Director
• Outreach Professional
• Sober Home
• Sales and Service Organization

This is a peer to peer voting system. Behavioral Health Network Resources does not endorse any of the nominees. The results are compiled from an online voting system. You can place your vote for the addiction professional of the year by clicking here. Be sure to share this post with all addiction professionals.

EMP Addiction Conference Thought Leader Panel Conference

The EMP addiction conference will feature 5 Executive panelists covering the pain areas for operators. Our California addiction conference event was a tremendous success. This event had 175 attendees with 140 CEO and Executives. This conference will cover some of the same topics. At this event on 4/30/19 our panelists will be educated on:

• Substance abuse billing – Many centers are leaving 20-30% on the table and don’t know it.
• Drug rehab SEO Digital Darwinism – Why you’re not ranking on page one of Google.
• Blog writing that gets ranked on Google
• Legal issues affecting operators
• One more topic TBD by the remaining available panelist sponsorship

The Executive panel will run for two hours. For the few who have not attended a previous conference, they are in a unique forum. The talk show host and town forum have been extremely successful. There are no powerpoint presentations and are very interactive.

Addiction Executive Conference 4/30/19 Outline

The addiction treatment industry has been beaten up pretty bad the last year. Our entire industry deserves much more recognition that we get. Many professionals are not being recognized for the work they do every day. This event is to honor these professionals for the life-saving work you do every day.

The conference will start with a 2-hour executive thought leader panel providing business and marketing solutions. There will be 5 panelist sponsors with only 2 sponsorships remaining. The panelists will be interviewed in front of the audience. The event will then be given over to the audience for any questions in the open forum.

The venue has room for 14 exhibitors and the breakfast sponsorship is still available. The breakfast sponsorship comes with 10 minutes of mic time at the beginning of the conference.

This C-Level event will be held at the Riveria Beach Marina event center. This West Palm Beach location is in the heart of a 30 million dollar renovation. The state of the art facilities has been the Home of BHNR’s Executive conferences for the last two years. The 5/21/19 conference will provide:

• 5 Executive panelists providing proven business and marketing strategies
• Catered continental breakfast (Sponsorship Available)
• Catered addiction professionals of the year awards luncheon sponsored by Advanced Data Systems Corp.
• Door prizes including 40: flat screen TV, sound bar audio system, and a Google Chome

Who Should Attend This Behavioral Health Event

Many centers have closed due to the major changes in our industry. What they all had in common was they operated with laziare faire business and marketing strategies. They refused to implement new strategies and get educated on the big picture. This conference is for treatment centers, sober homes private clinicians and sales/service organizations. The following categories of addiction professionals will benefit from the event:

• CEO’s
• Executives
• Directors
• Outreach
• Billing and utilization review professionals

Get Educated on Ethical and Proven Marketing Strategies

Many addiction treatment centers have poor marketing strategies in place. They are relying on “boots on the ground” and Legit Script as their main marketing mix. Their electronic assets have been wasting valuable marketing dollars. These are all the same things the centers that closed had in common.

Drug rehabs across the nation have websites that are not developed for web marketing. The website structure and drug rehab SEO are leaking dollars. This is preventing them from ranking on page one of Google organically. The first three organic slots and the Google Maps account for 60-70% of click-throughs on page one. Google AdWords and PPC only account for 1.81% of page one click-throughs. Also, consider over 80% of searchers don’t go past the first page.

Substance Abuse Billing Accounts for 20-30% of Lost Revenue

Substance abuse billing is a complicated process that is oversimplified. Many centers think they have this under control. We are in a new era with many difficult changes in our industry. Insurance companies are playing games with behavioral health organizations. This addiction conference will provide the tools to effectively get what is owed to them. Behavioral Health Network Resources recommends that all center reevaluate all of their sales/service providers every year. This evaluation saves $100,000’s by revealing several different aspects.

• uncovers new up to date techniques
• keeps your current provider honest
• educates operators
• reveals areas of lost revenue

Having multiple companies examine your specific situations reveals many solutions. We have been educating centers to evaluate service organizations with our drug rehab vendors page. We drive treatment centers to this page an educate them on why they need to do this.

Learn Blog Writing Strategies That Get on Page One of Google

Many drug and alcohol addiction treatment centers and sales/service organization have poor blogs. This addiction conference will provide education on effective drug rehab SEO blog writing. A blog is your most valuable marketing asset next to a properly structured website. Blogs in our industry have many common mistakes:

• Poor content
• Lack of long-form content
• No H Tags
• Poor H Tags
• No pictures
• Pictures, not geotagged
• ALT tags not filled out
• Not longtailed keyworded for SEO
• URL’s don’t have keyword
• No SERP descriptions
• orphaned posts
• No interlinking of posts and web pages

The addiction conference EMP series event will address these issues and educate on what to look for in blog posts. A blog is not a necessary evil in the marketing mix. It is the most powerful tool is you generate long-form content that is attracting and engaging. It must also have proper drug rehab SEO back with a structurally correct website.

Tools for Outreach Professional

Outreach professionals in our industry have a tough job. Many centers do not provide tools for their outreach staff. They are just relying on referrals from other centers and difficult relationship building for referral sources. In the new landscape addiction treatment center also need to provide referral streams for their outreach departments. This means taking a look at the electronic assets to start ranking on Google. In addition, they should be generating leads from social media. Are you;

• ranking on page one of Google for long tail keywords?
• getting views and conversions from the blog?
• providing LinkedIn training to Outreach to establish new relationships?
• providing ways for them to establish new relationships? One way to help is to have them get involved with these top 60 addiction groups on social media with over 210,000 members.
• monitoring the calls that are being generated?
• attached to Google My business? And if so, how many views and phone calls are being generated?
• H Tag friendly? Have you had an H Tag audit?

These are just some of the areas to look at to support Outreach staff. It takes $20,000 to replace your Outreach staff. The time used by staff to rehire. A week, if they’re lucky to train.  It takes months for them to get learn the services a center provides. This goes the same for their book of business. This 90-day revolving door could be stopped with more effective marketing and business strategies.

Get the Business and Marketing Intel to Survive the Changes in Behavioral Health

Poor business and marketing strategies under the new landscape will not cut it. The new operational laws, insurance company games and poor web marketing put centers at great risk. Learning from addiction executive thought leaders is paramount. These industry leaders are providing proven strategies. Many centers have paid for marketing that hasn’t worked. This is due to a lack of education on what needs to be done.

Due to the success of our California addiction conference, we are working on bringing this event back to CA. Contact us if you are interested in participating in that event. We look forward to seeing you at the 4/30/19 Florida conference. You can email Charles Davis: bhnrcharles@gmail.comor call 561-235-6195 to get involved.

We look forward to another great event and hope you will join us!

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