As a healthcare provider, if you’re not aware of the nuances of digital marketing, then the concept of online reviews can seem like your biggest adversary.
This article intends to debunk that thought process so you can remove that limiting mentality.
Online Reviews… Oh no!
Let’s break it down, bit by bit. In our era of digitized social networks, it’s not really the online aspect of patient reviews that terrify physicians, but how defamation can easily spread to outside circles. Each potential comment is like a tidal wave of anxiety for the ‘modern doc’.
I mean, from a doctor’s perspective, you’re meeting with a complete stranger who has the power to positively or negatively impact your image. Either way, you will treat them to the best of your ability but you still feel
Ultimately, a bad review might seem terrible. It might even leave a bad taste in your mouth. But
Why Are Both Good & Bad Patient Reviews Important?
Because you will eventually get a bad patient review… which is fantastic! Why is that fantastic? Well, you get to learn a little more about the psychology of people. It is far easier for people to forget how much weight is behind their words when saying it online.
More so, it’s easier to forget how the discomfort of their illness can affect their perception of the service. This doesn’t invalidate anyone’s frustrations though. But it is necessary to see that concerns like “my questions
There’s Always Room For One More!
As a physician, you're trained to be an empathetic shoulder to lean on. The very nature of reviews means that sometimes you’ll do a great job and other times, you must develop your bedside skills. Hearing those concerns can allow you to make necessary improvements… maybe not with the parking, but in other areas. For instance, your office could be
Some doctors might think, “well, that’s not entirely fair, I see at least 20 - 25 patients a day, so I can’t always be my best”. And sir/