Your medical website is often the first introduction between a new patient and your office. Your website design and user experience is critically important. Your website design should help to attract more patients to your clinic, practice, or even a medical event. A medical website has to meet a certain set of criteria in order to convert your online visitor into a real one!
Medical websites are slightly different when compared to other commercial websites as they contain in-depth information on procedures and services offered by your practice. At eMedEvents, we have listed down the top 3 website design tips for a medical website to take it, and your medical practice, to the next level.
Before we begin, make sure your medical website is HIPAA compliant (Health Insurance Portability and Accountability Act) and that your patient's health-related information is protected.
The Top 3 medical website design tips are:
Photos and Images: Choose the right pictures for your medical website which are clear and have a high resolution. Do not upload photos that are blurry, cut haphazardly, or even too graphic on your website as this can be a deterrant to future patients. Do a proper photoshoot of the location and staff to create a trust factor. If you are adding a graphic image then make sure you provide a viewer disclaimer.
Mobile-Friendly and Easy to Scroll: Make sure your website is compatible with both desktop and mobile, including the images on the website. Since the majority of patients check and visit various medical websites on their mobile devices, it is crucial to have a website that is mobile-friendly.
The layout of your website should be simple and easy to scroll, on desktop and mobile, because patients often take little time to decide whom they want to visit and at times it’s urgent.
Reviews and ON-Page SEO: Add patient reviews of your doctors to the website and include content which has on-page SEO keywords. Doctor reviews create a sense of trust with new patients and give a more complete picture about what to expect from the doctor and his/her way of handling patients.
On-page SEO requires keywords that will help your site to appear on top in searched results, so on-page SEO needs to be done in a very strategic manner.
If you are interested in knowing more about how to design a medical website, then visit us at eMedEvents.com. Our marketing team will provide you with step-by-step guidance for creating a patient-centric and mobile-friendly website. We will develop a customized approach depending on your advertising and marketing needs.
eMedEvents is the largest online database for CME events and medical conferences around the world. Here you can browse through thousands of conferences in 151 countries. Search by Speaker, Specialty, and Location to find your next conference. Want to manage your CME on the go? Try the eMedEvents mobile app. Find your next great medical conference in one of more than 3928 other great cities around the world.