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Creating a Marketing Brochure

Creating a Marketing Brochure

Posted by Dr. Ushasri Boda on October 10, 2018

Creating a marketing brochure for your medical conference or organization has to be carefully designed which reveals the right amount of information, are eye-catching, and generates leads.

Did you know that marketing brochures need to be recreated every six months, or changed for every medical conference, this includes the layout, design, color pattern, information, and its functionality.

At eMedEvents, we understand the requirements of a medical conference organizer as well as the requirements of a medical professional, clubbing the data from this two perspective you will get an ideal marketing brochure that will be eye-catching, informative and generates a lead.


According to our market research and experience, a marketing brochure must have these 3 tips:

Information and Concept: what constitutes as valuable information from a medical professional as well as an organizer has to be provided in a simple format. The information could include, conference details, 2-3 speakers details, venue details, Credits information, topics, and organizer information & registration id.

Before you actually start designing the marketing brochure, understand what concept you want to portray - a simple concept, quirky, out of the box etc. Keeping your concept simple and to the point is often helpful to medical conference organizers whereas a quirky concept is often used by pharmaceutical companies to help its targeted audience understand their products & services. However, once in awhile medical conferences organizers can consider a quirky brochure concept.

Material and Fonts: Check out various material for your marketing brochure, the material helps to portray the organization image as eco-friendly, creates the brochure to be eye-catching, as well as if the content is visually appealing and easy to read.

Apart from Material, fonts play a critical role in creating a marketing brochure. Do not opt for cursive fonts on your brochures as they are very difficult to read, hence consider simple fonts and size for the brochure to keep it simple and elegant.

Images: A successful brochure has several images which are clear and concise, you need to invest some of the high-resolution images which properly articulate your products & services to your targeted audience.

If you are still looking for more ideas to promote your next CME/CE/CPD/CEU medical conferences then check out our eMedEvents blog for more useful tips. eMedEvents marketing team will help you reach out to the right audience.

eMedEvents is the largest online database for CME events and medical conferences around the world. Here you can browse through thousands of conferences in 151 countries. Search by Speaker, Specialty, and Location to find your next conference. Want to manage your CME on the go? Try the eMedEvents mobile app. Find your next great medical conference in one of more than 3928 other great cities around the world.



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Commented date: 2019-07-02 04:30:20

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Commented date: 2019-06-04 16:26:45

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Commented date: 2019-05-30 02:04:01

Your blog is extremely fantastic! All great information can be helpful in some or the other way. First of all I would like to thank you for sharing this wonderful blog post here. Really you are done a great job. These types of information’s are always great. And it is helpful for many business persons. All the contents you talk about in post are too good. And these posts can be very useful. I will definitely keep these points in mind. I have been looking for some information about it almost three times. You served me a lot indeed and analyzing this publishes. I have found much new and useful information about this topic. The main goal of creating a conference brochure is to draw attention of delegate to an event. And let them aware of the conference schedule. The brochure thus must contain information about the venue. It also contains information about speakers, travel arrangements and other key facts. The copy of the paper should be clear, helpful and convincing. This is to give confidence for readers to reserve their seats. So they can get advantage of this personally or professionally. The brochure should give delegates with strong benefits for attending. Business delegates must be able to justify time off work. And private attendees want to know they will be getting value for spending their own money. Identify the benefits for the target audience. What to say more, your post is really worth reading. After reading your post I have gone through with similar blogs. And I collected the same helpful information. Actually I do not make comments on every post I visit. But your post forced me to make comment on it. Well job and keep it up. Thanks for sharing the information keep updating, looking forward for more posts. REF: https://essayservices.org/

Commented date: 2019-02-18 23:33:11

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