At eMedEvents, we understand that for a medical practice to grow it is crucial to attract new patients and maintain an amazing rapport with your existing patients. This requires strategic marketing and relationship management. One needs to understand the market dynamics in order to implement the right marketing tactics and excellent patient care.
With new social media technologies emerging every year, physicians should learn to capitalize on these platforms to reach new patients from broader demographics. As we have mentioned before in our blog post "Do Online Reviews Matter for Doctors?" nearly 72% of patients use Google to learn about a doctor and clinic before making an appointment.
Patients not only look on the internet to find out about doctors, they also read about their symptoms online and whether their medical insurance will cover such conditions. It is important for a doctor to have a positive online presence.
By incorporating these 5 marketing tips, we hope to help you achieve your medical practice goals.
Social Media Presence:
This is a very crucial part of marketing today. Facebook, Twitter, YouTube, LinkedIn, Instagram, and WhatsApp are the major converters of patient interest into scheduled visits. As a physician, consider posting several types of content on these platforms to reach a broader audience and be more recognizable to potential new patients.
Make sure you post often. It is helpful to post on a daily basis, even as much as 2-3 times per day in order to appear more on your potential patient’s newsfeed. You can also interact online with users by providing general information regarding health topics posted online.
Target the Keywords and Topics:
No matter what medium for advertising you choose- brochure, newspaper ad, pamphlet, email campaign, banner ad, or website- if the right phrases and wording are used you will easily be able to attract new patients.
Educating the reader about various kind of procedures, insurance coverage, the importance of follow-up appointments, and offering other vital information online will increase the number of appointments from new patients. Good information can also help reduce miscommunication with existing patients and increase your website ranking on search engines.
Online Patient Reviews:
These reviews can create a big impact on your business. Positive feedback attracts more patients while negative feedback can have disastrous consequences, even including an investigation by The Federation of State Medical Boards (FSMB). Encourage your patients to provide positive online reviews. A higher number of reviews will create a better impact on your Google search results.
Listing yourself in these online directories will help your practice improve its online visibility and in turn increase your number of patients which will help drive revenue. We recommend directories such as Medicare.gov, DoctorDirectory.com, RateMDs, and BestDoctors.com. These listings also aid in getting your practice showcased on top of several search engines.
Providing up-to-date training to your staff on topics such as follow-up procedure, insurance policy coverage, pricing for services, equipment details, procedure knowledge, personalized patient care for each individual patient and their issues, and other important details will help provide an overall better patient experience during a visit.
We also recommend that you encourage your staff to attend CME medical conferences which provide information on maintaining patient data, equipment details, accounting and practice management, and much more.
We offer a variety of services like Website Development, Design, and Implementation, Email Campaigns, Doctors/Speaker/Organizer profiles, Search Engine Optimization, Social Media Marketing & Management, Brand Promotion & Awareness, Mobile Apps Marketing, Digital Marketing, Advertisements of Banner and Text Ads, etc. Visit our website at https://www.emedevents.com/advertising for more details on how we can help you achieve your marketing and advertising goals.
eMedEvents is the largest online database for CME events and medical conferences around the world. Here you can browse through thousands of conferences in 147 countries. Search by speaker, specialty, and location to find your next conference. Want to manage your CME on the go? Try the eMedEvents mobile app. Find your next great medical conference online or in one of more than 3500 other great cities around the world.